Premier rolls out PMPs across Lyons and Mr Kipling brands

Cakes

Premier Foods is introducing a range of pricemarked packs exclusively for the wholesale and convenience channels on its Lyons and Mr Kipling brands.

Nick Wood, Channel Director at Premier Foods, commented: “We know pricemarked packs are favoured by convenience retailers, so are pleased to offer the channel some of our most popular products at great prices. Lyons and Mr Kipling are much-loved brands, with a long heritage of great quality. Shoppers trust our brands and like pricemarked packs as they feel they are getting great value for money.”

The following Lyons PMPs will be available from this month:

  • Battenberg Cake – £1
  • Apple Pies 6pk – £1
  • Viennese Whirls 6pk – £1
  • Jam Tarts 6pk – £1
  • Chocolate Slices 6pk – £1
  • Bakewell Tarts 6pk – £1 (shelf life extended to 49 days)
  • Chocolate Cup Cakes – £1 (shelf life extended to 49 days)
  • Lemon Cupcake – £1 (shelf life extended to 49 days)
  • French Sponge Sandwich – £1.19 (shelf life extended to 63 days)

The following three Mr Kipling products will be available from May as PMPs and make up Premier Foods’ recommended core cake range for convenience retailers:

  • Apple Pies 6pk – £1.69
  • Cherry Bakewell Tarts 6pk – £1.69
  • Viennese Whirls 6pk – £1.69