Pork pie brand Pork Farms has today (June 5) kicked-off a major three month-long promotional campaign.
The ‘Great Summer Giveaway’ campaign is one of Pork Farms’ biggest on-pack promotions to date, running across millions of SKUs. Every pack is a winner and shoppers also have the chance to bag a new motor home or one of 100 holidays.
The promotion will be supported by a major TV advertising campaign which goes live later in the summer.
Michael Holton, Brand and Marketing Manager at Pork Farms said: “Every one of the packs is a winner; with up to £50 off a Haven Holiday, and also the chance to win a £45,000 motor home or a family holiday.
“For our retailers, this should prove to be a huge sales driver, hitting at a key buying point for Pork Farms’ products.”
Shoppers simply enter a code off promotional packs through a new Pork Farms’ website. Each code will be entered into the draw for the motor home. Shoppers will also receive a prize which could be one of 100 free holidays, or up to £50 off a Haven holiday.
Holton concluded: “This campaign is part of our drive at Pork Farms to really support our retailers. The on-pack promotion combined with the advertising, social and PR support, should create major buzz during a key trading period in the category. We are all really excited about the campaign and the potential impact on sales.”
