Valeo Foods UK has launched Poppeggs, a new seasonal chocolate product under its Poppets brand.
Available now ahead of Easter in 80g bags (RSP £1.50), Poppeggs are Valeo’s take on the popular mini-eggs format – bite-sized solid milk chocolate eggs encased in a crisp sugar shell.
The launch comes in response to growing shopper demand for affordable, smaller-format seasonal treats. It is supported by social media and retailer digital activities.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK, said: “Poppeggs are designed to deliver simple, affordable fun at Easter. They offer a familiar chocolate experience in a modern, colourful format that works for today’s shoppers and supports retailers looking to balance value with strong seasonal appeal.”
