Pom-Bear bares all once again

Naked Pom-Bear snacks

Pom-Bear is back on the box this month with the return of the ‘Bare Bear Snack’ advert.

The 20 second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, artificial colours and clothing.

The advert is part of a £1.7m TV and digital campaign.

This will be the third consecutive year that Pom-Bear has appeared on TV. Last year’s activity boosted sales for the brand by 8.5% in the weeks following the campaign.

Vijay Bhardwaj, Head of Marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”

CJ Lang – Christie