Petits Filous asks parents to swap when they shop

Play Free sugar swap logo

Petits Filous is back on TV with an advert relaunching the brand’s Play Free campaign, which this year supports a new Change4Life initiative.

The Change4Life Sugar Swaps campaign encourages families to cut back on sugar by making a few simple swaps to everyday food and drink, such as looking for lower sugar yogurts.

The campaign sees Petits Filous on screens and in store now with the ‘Good Choice’ badge. It highlights Petits Filous fromage frais as a good choice for children, and is supported by shopper marketing activity.

Rahul Gursahani, Marketing Manager for brand owner Yoplait, said: “We’re building on our original Play Free activity and are supporting Change4Life this year to help shoppers locate lower sugar options in store.”

CJ Lang – Christie