Pladis has launched new McVitie’s Pink Raspberry & Cream Flavour Digestives.
The new biscuits comprise golden-baked McVitie’s Digestives topped with a raspberry and cream flavour coating.
They come with pink trending as a popular colour across food and drink, and nostalgic flavours enjoying a resurgence among consumers.
McVitie’s Pink Raspberry & Cream Flavour Digestives (RSP £2.35 and PMP £2.25) are available in Sainsbury’s from 16 June, before rolling out more widely to other mults, wholesale depots and convenience stores from July.
