Shoppers can win a VIP brunch experience with Philadelphia

Philadelphia

Philadelphia is rolling out a brand-new campaign to tap into the increasing popularity of the brunch occasion, giving consumers the chance to win a VIP brunch hosted by TV personality and chef Andi Oliver, including first-class travel and five-star accommodation.

Consumers also have the chance to win a luxury hamper to create their own brunch at home and every competition entrant will receive a downloadable Philadelphia recipe book for extra inspiration.

Launching across all Philadelphia packs in July, shoppers simply need to purchase a pack, scan the QR code and enter the barcode number to be in with the chance of winning a prize.

The campaign will be supported by in-store activation, along with digital advertising and social media activity to drive consumer awareness and engagement.

Chloe Jean-Marie, Senior Brand Manager at Mondelez International said: “We know that nine out of 10 UK adults eat brunch – with more than half of those preferring to enjoy the occasion at home rather than going out – and it’s a meal where you’ll often see Philadelphia on the table, so this promotion is well placed to help retailers tap into this growing trend.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.