After becoming the first major tea brand to make the switch to biodegradable tea bags across its entire range, PG tips has invested in a £3.8m marketing campaign to support the range and increase awareness.
A 30 second TV ad with sustainability at its heart airs this week and follows a young girl hosting a tea party where she tells her toy companions how each small sustainable choice can make a big difference.
The ad aims to encourage more people to make the switch to a more sustainable choice and ultimately reduce the impact of waste on the planet.
Fiachra Moloney, Tea Director for Unilever UK&I, said: “As the nation’s largest producer of tea bags it is our responsibility to lead the mainstream black tea industry on this important change. Earlier this year, we completed the transition to biodegradable tea bags and now have the opportunity to shout about it in the hope that it will encourage other brands to do the same.
“With its warm and heart felt message we want this TV campaign to encourage tea lovers to question what their tea bags are made of and if they can make the switch to a more sustainable cuppa. In the meantime, we are continuing to work hard to remove our plastic wraps and make our packs fully plant-based.”