Persil is offering shoppers a £5 Disney Store voucher with every pack of 22- and 38-wash Persil Capsules purchased.
The on-pack offer features across all Non-Bio, Bio and Colour variants from now until mid-April.
The promotion is part of a collaboration between the Unilever brand and Disney to support the live-action release of Beauty and the Beast, which is showing in UK cinemas from March 17.
The activity is supported by a £2m marketing spend, including an out-of-home campaign and bespoke point of sale materials.
Packs of 22 Persil Capsules RRP at £8, and 38 Capsules at £11. Both are available in Non-Bio, Bio and Colour variants in outers of three.
Jennifer King, Senior Brand Manager for Persil at Unilever UK, commented: “With the chance to redeem a £5 Disney voucher with every pack of Persil Capsules, shoppers really can take home the magic of Disney, as well as beautifully transforming their clothes with the cleaning power of Persil Capsules.”