Pepsico brands team-up for football

PepsiCo brands

PepsiCo has launched a new ‘Power of One’ cross-brand campaign, to encourage shoppers to host their own Big Night In for the World Cup.

The campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

For the chance to win prizes including HDTVs, branded sharing snack bowls, Pepsi glasses or product, shoppers simply need to purchase any two items from the range, register online and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (three matching icons) and win a prize.

Andy Hawkswell, Walkers Marketing Manager, said: “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”