Doritos has adopted a bugle format for the brand’s new 3D Crunch sub-range, available in Nacho Cheese and Sizzling Steak flavours.
The snacks are available in £1.35 price-marked and 42g grab bag packs [RSP £1.10). Set for a fast start into the impulse channel, the PMP format will roll out in F1-branded packaging to continue to drive awareness and momentum behind its partnership as the Official Savoury Snack of Formula 1.
The NPD follows the brand’s ‘Race to Win’ on-pack promotion and limited edition Golden Sriracha kicking off 2026. Meaty flavours have remained popular in the crisp category in recent years [NielsenIQ RMS data for Global Savoury Snacks (client-defined) for the 52 w/e 01.02.25. for Great Britain Total Coverage retail market], while cheese flavoured snacks continued to be a major driver of category growth last year, worth nearly £1bn by June [Based on NielsenIQ RMS data for Total Savoury Snacks (client-defined) for the 52 w/e 21.06.25 for Great Britain Total Coverage retail market].
Lynn Grant, Senior Marketing Manager at Doritos, said: “Our Formula 1 partnership got off to a flying start earlier this year, but we’re not slowing down yet. Doritos has always been about bold flavour and unforgettable snacking moments, and our Doritos 3D Crunch Nacho Cheese and Sizzling Steak additions take that to the next level … Ultimately, it’s about helping retailers leverage evolving shopper preferences and keep them coming back for more.”
