Doritos is celebrating its status as Official Savoury Snack of Formula 1 with an on‑pack promotion offering shoppers the chance to win F1‑themed prizes, including race tickets and cash awards up to £10,000.
From 26 January, consumers can choose between two online entry routes: Race 1 unlocks hourly instant‑win opportunities with 840 merchandise prizes available across the promotional period, while Race 2 enters shoppers into a grand prize draw. Nine winners will each receive a pair of Grandstand tickets to the British Grand Prix with £200 spending money per pair, and one winner will receive a pair of Grandstand tickets plus £10,000.
A limited‑edition Golden Siracha variant lands from 26 January in an F1 trophy‑inspired gold pack, balancing sweet and spicy flavours. Golden Siracha quickly became the No.1 salty flavour launch when it rolled out in the US.
The on‑pack promotion spans Doritos’ full non‑HFSS core: Chilli Heatwave, Cool Original, Tangy Cheese, Sweet BBQ Tang, Zingy Vinegar Blast and Golden Siracha, in 140g and 180g sharing bags.
The activity is supported by PepsiCo’s wider F1 strategy, including its partnership with the Mercedes‑AMG Petronas team and the ‘Taste the Thrill’ campaign, running from 2 February to 29 March.
