Bestway Wholesale and Pepsico have teamed up to offer customers the opportunity to win a brand-new van in an exclusive promotion to drives sales within the savoury snacks category.
The promotion, which kicked-off today (June 1) and is open to all best-one, Xtra Local and Bestway and Batleys unaffiliated customers, is a prize draw to win a Renault Kangoo van, a year’s free insurance and £100 worth of Walkers products. To enter retailers must purchase three cases of qualifying Walkers products including standard, Big Eat and multi-pack formats.
“The summer months give retailers the opportunity to capitalise on both food to go and sharing occasions within savoury snacking,” said Matt Goddard, Wholesale Trading Director at Pepsico, “and with a fantastic summer of sporting events fast approaching, there is an opportunity to increase basket spend and attract new shoppers.”
Haleem Sadiq, Category Controller at Bestway, added: “Bestway is delighted to be partnering with the Walkers brand in this exclusive promotion. As the UK’s largest independent wholesaler, we always want to energise categories and work closely with partners to add value for our customers. The ‘Win A Van’ promotional mechanic with Walkers enables us to reward retailers while driving sales in the savoury snacks category.”
The promotion, which runs until the end of August, includes in-depot, email and text messaging activity, alongside a presence in customer brochures and on Bestway’s web platforms.