Carlsberg Britvic has launched Pepsi Max Tropical, blending pineapple, mango and peach to tap rising demand for flavoured cola.
The brand has also rolled out a refreshed look for its £218m Pepsi Max flavours range this month, with clearer packs, stronger colour cues and fruit icons to boost on‑shelf standout.
The launch comes with flavoured cola growing six times faster than unflavoured cola. Pepsi Max is the UK’s number one cola by volume, and Pepsi Max Cherry is the top flavoured cola, worth over £207m RSV.
To help retailers convert interest into sales, the launch comes with campaign assets, eye‑catching point of sale and a free trial case of Pepsi Max Tropical available to order from 1 March via atyourconvenience.com.
Marketing support spanning billboards, social, experiential and digital media will run across April and May.
Pepsi Max Tropical is available now in a number of formats:
- 500ml bottles: plain RSP £2.29, price‑marked RSP £1.39
- 330ml can: RSP 95p
- 2L bottles: plain RSP £2.50, price‑marked RSP £2.19
- Multipacks: 8 (RSP £7.19), 18 (RSP £12.69), 24 (RSP £15.99)
