Pampers and UNICEF have marked the 10th anniversary of their partnership by announcing the elimination of maternal and newborn tetanus in 17 countries.
An estimated 500,000 newborn babies have been saved since the Pampers UNICEF partnership began in 2006, with a vaccine reaching a mother and her baby every second. However there are still 21 countries where the disease remains a threat.
Through the continuation of its ‘1 pack = 1 life-saving vaccine’ campaign, Pampers funding is supporting vaccination activities in 20 of these countries and UNICEF’s work with the many partners involved in the elimination effort.
Supported by celebrity mum of two Emma Bunton, the ‘1 pack = 1 vaccine’ campaign will run until end of December with special marked packs available across a selection of Pampers nappies and wipes. For every pack purchased and each video viewed or shared, the brand will donate the cost of one vaccine to help UNICEF continue its fight against tetanus.
John Drake, Head of Convenience at P&G, said: “The sad truth is that maternal and newborn tetanus is still claiming lives even though it is easily preventable with a vaccine, which is why it is so important that together with UNICEF, we continue in our joint efforts to eliminate the disease everywhere.
“By simply buying packs of Pampers with the UNICEF logo or by engaging with the campaign’s online content, UK parents can make a genuine difference. We’re urging retailers to support the campaign by stocking up on special UNICEF packs.”
Emma Bunton, Pampers’ Ambassador, added: “I feel honoured to be supporting this campaign for a third year. Over the last 10 years this programme has helped save the lives of 500,000 newborns around the world; something I believe is an incredible achievement and something that parents in the UK should feel proud to have contributed to.”