A new Oreo on-pack promotion is giving shoppers the chance to win prizes of up to £1,000 through a new Snapchat partnership.
The promotion runs until 30 April across all 21 Oreo SKUs. It is supported by TV, video-on-demand, online and social media activity until 31 March.
Consumers use Snapchat to scan the Snapcode on special packs. From there they will be invited to complete an online game to be in with a chance of winning one of thousands of prizes. There are 10 top prizes of £1,000, as well as 200 limited-edition hoodies, 400 special t-shirts, 1,500 enamel pin badges and 1,500 free pack coupons.
Joanna Dias, Senior Brand Manager at Mondelez, said: “This promotion offers independent retailers a great opportunity to increase sales of a well-loved and established brand. Having first launched in 2008, Oreo is now worth over £46 million. We know on-pack offers grab the attention of shoppers, and we’d anticipate the brand’s new partnership with Snapchat to be a big sales driver for retailers.”