Orangina is launching its first PMP – a £420ml bottle pricemarked at £1, and available to wholesalers, symbols and independent outlets from 6 February.
To add some sparkle to the launch, Orangina has invested in a range of POS which includes shelf barkers, strippers and posters.
Roxana Parvizi, senior marketing manager for the brand, said: “2016 was a hugely successful year for Orangina and we’re thrilled to be able to continue to build on this by extending our portfolio to include a pricemarked pack – which we are confident will unlock sales growth for our important retail partners.
“We know that shoppers are looking for ways to spend less without compromising on quality and PMPs clearly represent value – therefore, there has never been a better time to launch our first PMP to market.”
