One Stop bases range on store demographics

One Stop fascia board

One Stop retailers are for the first time offering products based on their store demographics, with a number of new products now being stocked, and have updated their point of sale.

One Stop says it has recognised that not all its stores are the same so, using advanced data analysis, the new tailored approach means products will be better suited to the customer. The move is also reducing unnecessary waste.

The retailer has introduced several new lines, including Alpro almond milk, Cravendale filtered milks, fresh avocados, raspberries, and GU lemon cheesecake. It has also added a wider range of snacking options for children, such as Attack a Snack, Muller Corn Crunch, and Cheese Strings.

One Stop retailers have showcased the new products and strategy with updated POS, featuring modern grey shelf stripping throughout chilled and produce, a new design for the food-to-go meal deal proposition, and new navigation.

Sam Watkins, Head of Product at One Stop, said: “This evolution – particularly in our fresh and chilled range – follows extensive research into what our customers want, which signals a growth in these areas and a demand for products which are healthier and readily available. Growing these sections and targeting stores in the way we have become a key part in our long-term business plan and the launch of the new product range and POS modernisation is our first step on that journey.”

Dan Amin, franchisee from One Stop in Bromwich, added: “The changes have been really well received in store and we’re getting lots of positive feedback. Customers can see the new range of products easily and the new POS gives the store a sophisticated look, that gives it a brighter feel inside. It gives a better-quality look to the products, whilst offering the same great prices which One Stop is known for.”