Tangerine Confectionery has made a fresh take on its Fruit Salad chews with its new Bunch of Bon Bons range.
These new Fruit Salad mini bon bons come in three assorted flavours and in two different pack formats: a 140g £1 PMP and a 180g pack with an RRP of £1.29. Each pack contains an assorted mix of Strawberry; Lemon; and Pineapple & Raspberry flavour bon bons. Unlike traditional harder bon bons, these ones are soft and chewy.
Following the refreshed packaging for Fruit Salad’s classic chews and stick pack, the packaging for the new Fruit Salad ‘Bunch of Bon Bons’ uses updated and refreshed pack designs. These draw from the archives of the Fruit Salad brand to deliver a “fun, retro and nostalgia-filled sense of playfulness”.
Emma Stanbury, brand manager at Tangerine Confectionery, said: “We are delighted to deliver our much-loved and iconic Fruit Salad brand to the market in a whole new format with Fruit Salad Bunch of Bon Bons, complete with the brand’s classic fruity flavours and retro-style packaging that are bound to evoke fond memories and promote trial.
“The bon bons market has grown at an incredible rate over the past 12 months, and coupled with one of our all-time favourite brands, we know this refreshing new way to enjoy memorable Fruit Salad flavours will hugely appeal to sweet lovers of all ages.”
Fruit Salad Bunch of Bon Bons will be available initially for convenience and independent retailers through wholesale channels such as Batley, Landmark, Nisa Wholesale and Sugro.
