Old Mout is launching a new variant, Pomegranate & Strawberry, the fourth flavour for the world cider brand.
Pomegranate & Strawberry joins the current Old Mout range, which includes Summer Berries, Passionfruit & Apple, and Kiwi & Lime.
The New Zealand brand has seen sales of over 12m bottles since its introduction to the UK last year, and the new flavour will be launched with a £4m marketing campaign in a bid to build on these numbers.
Emma Sherwood-Smith, Director of Cider Brands at Heineken said: “New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout. Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours.”
Pomegranate & Strawberry is 4% abv and available to order from mid-May in the on- and off-trade channels in 500ml bottles.