Old Mout rolls out Pomegranate & Strawberry flavour

Bottle of Old Mout Pomegranate & Strawberry flavour

Old Mout is launching a new variant, Pomegranate & Strawberry, the fourth flavour for the world cider brand.

Pomegranate & Strawberry joins the current Old Mout range, which includes Summer Berries, Passionfruit & Apple, and Kiwi & Lime.

The New Zealand brand has seen sales of over 12m bottles since its introduction to the UK last year, and the new flavour will be launched with a £4m marketing campaign in a bid to build on these numbers.

Emma Sherwood-Smith, Director of Cider Brands at Heineken said: “New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout. Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours.”

Pomegranate & Strawberry is 4% abv and available to order from mid-May in the on- and off-trade channels in 500ml bottles.

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.