Nisa’s Big Night In promotion is back and aims to ensure retailers can capitalise on the long, dark evenings and the high number of shoppers staying at home in a bid to save money before Christmas.
A key offer included in the promotion is the Big Night In for £4 deal comprising 2 x Co-op British ranch steaks and 1 x Co-op skinny fries.
Also featured is a variety of savoury share size snacks from Walkers, including Sensations 73g, Bugles 110g and Poppables 110g, Kettle Chips 150g and Doritos 150g all at £1.
For shoppers with a sweet tooth, a selection of share bars of chocolate from Cadburys and Green & Black’s are on offer at £1.50, coupled with a range of Rowntree’s share pouches and McVities biscuits at £1 each.
Chicago Town pizzas are also available, with a selection of individual thin-based pizzas as well as stuffed crust takeaway-style pizzas priced at £2.
Nisa’a Head of Marketing Philippe Rondepierre said: “Research shows that this time of year 59% of consumers say they would prefer to entertain at home, or visit family or friends, than go out, and so we are catering for the Big Night In occasion to help our retailers boost sales through this popular shopper mission.
“Sharing formats of crisps and snacks make up almost 90% of sales for the Big Night In and so we have included a good choice of products in the £1 offer and are encouraging retailers to make the most of the opportunity to cross-merchandise.”