Nisa retailers involved in a trial with leading snacking company Pladis have grown their biscuits sales by almost 20%.
Pladis teamed up with Nisa Retail and worked with a selection of stores in the autumn to increase sales and help to maximise biscuit fixtures through range optimisation and merchandising recommendations.
The project provided retailers with an opportunity to grow sales in this key category in convenience retail, working closely with experts in the market.
The Better Biscuit initiative started in July and August 2021 and involved eight stores located in different parts of the country with the stores recording an average sales increase of 18% following the trial.
Laura Gomersal, Head of Marketing at Nisa, said: “This type of thought leadership that enables Nisa partners to optimise their customer offer is an activity that we know partners like and want to be involved in.
“It’s evident from the results of the trial that these projects can be very successful for an independent retailer and are a worthwhile investment in terms of time and effort. It is something we are keen to do more of at Nisa and we’ll be looking at other key categories with our supply partners to continue our support of partners.”
The work undertaken through the trial is now set to be rolled out to all Nisa retailers and outcomes shared with all partners, enabling them to replicate the activity in their own stores.
