The Euros kick off today (11 June 2021) and Nisa has launched a raft of crowd-pleasing offers on snacking, confectionery and beers, lager and cider to help retailers cash in on the football frenzy.
The promotions run for the duration of the tournament, which ends on 11 July.
Match day must-haves include Haribo Starmix share bag and Munchies Chocolate Fudge Brownie pouch for £1, Co-op Irresistible Sea Salt and Vinegar or Lightly Salted crisps at £1, Pepsi (2l) for £1.50 and savings on big packs of beer such as Strongbow Original Cider (10-pack) at £9 and Carlsberg Pilsner (10-pack) for £7.
The promos land on top of Nisa’s latest Big Deal, which is also in stores now. This comprises two Co-op pizzas and a 4-pack of Budweiser for £5.
Point of sale material to highlight the event – including shelf talkers, bus stops, wobblers, shelf stripping and bunting – is supported by activity on Nisa’s digital channels.
Chris Walker, Offline Marketing Lead at Nisa, said: “The football has always been a fantastic social event in the calendar and after such a long wait for the Euros, we’re expecting to see lots of gatherings of family and friends to watch the big game and so it’s important our partners have plenty of attractive offers in store for their shoppers.
“The football point of sale kit will help to add impact, excitement and fun in store from first whistle through to the final in July.”