Festive sales surge for Nisa

Nisa lorries

Nisa saw sales rise by 17.7% to £277m over the Christmas period (10 weeks to December 31, 2017), driven by an increase in the numbers of stores served, and a positive like-for-like performance.

The strong trading performance reflected an increase of 269 stores served in the 10-week period. Organic growth of 106 stores was boosted following the collapse of P&H with new contracts to supply 140 Costcutter and 23 McColl’s stores.

A further 1,090 Costcutter stores are expected to start trading from this month.

Investment in seasonal promotions to drive member sales over the festive period saw like-for-like sales increase by 1.7%.

Nisa’s fresh range registered an overall 23.1% increase in sales, with pre-pack fruit up 38.1%, pre-pack vegetables up 38.6% and ready meals up 43.7%.

Arnu Misra, CEO Nisa Retail, commented: “We successfully invested in promotions to assist our members over the key festive trading period, resulting in positive like-for-likes and good organic growth in store numbers. The total number of stores served by Nisa was also increased by two large new contract wins. Nisa has delivered a strong programme to help drive sales and footfall in our members’ stores, and with the support of our members, we have built a solid foundation for 2018.”

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