NFRN names Frontline as magazine category partner

Newsagents' magazine display

The NFRN has appointed Frontline as partner to further advance NFRN Newspro, its magazine category management solution.

Commenting on the new partnership, National President Martyn Brown said: “Because of tough market conditions and after careful deliberations, we have chosen Frontline to work with us to help our members gain more profits from the magazine category. We are confident that through Frontline, NFRN members will enjoy new insights and methodology to increase sales and profitability.”

Head of News Brian Murphy added: “For a number of years Frontline has led the way in working with the independent retail channel. Frontline has demonstrated a clear understanding of what is needed today and the same willingness and appetite as us to progress further. We very much look forward to working with them and the continued stewardship of News Category Solutions will further show the NFRN’s commitment to the magazine category, helping to grow our members’ profitability and market share.”

Frontline’s Head of Retail Sales Development Paul Sadler said: “The team at Frontline and our partners have demonstrated continuous commitment to driving sales in the independent retail channel over a number of years. In particular we have always had a very open, constructive and successful relationship with the NFRN.

“As we look ahead to a rapidly changing retail landscape, it is vitally important that we find solutions to drive magazine sales and profitability so that we keep this important channel in a strong and prosperous trading position. We are delighted to build on our strong relationship with the NFRN and the Category Partnership will take it a step further by delivering new initiatives with a focus on service and performance.”