Asahi UK has introduced Super Sales, a new impartial category advice platform designed to help convenience retailers grow beer sales and profits.
The resource offers data-led insights on the beer market, ranging advice and planograms tailored to different store sizes. Regional bestsellers are highlighted to help retailers reflect local preferences. The site also focuses on three key growth areas: premium lager (+5.4%), no & low alcohol (+20.4%) and mid-packs, the fastest-growing pack size in convenience (+2%).
With the top 15 SKUs accounting for a third of total beer sales in convenience, Super Sales provides a simple checklist for retailers to monitor bestsellers and identify gaps. Eleven of the recommended SKUs are non-Asahi products, underlining the platform’s impartial approach.
The site also includes trend updates, currently offering advice on maximising seasonal opportunities such as Christmas and New Year.
Super Sales is live now and will be updated with additional features throughout 2026.
