The Federation of Independent Retailers (NFRN) has hailed its Booker confectionery promotion a “sweet success” after members redeemed over 10,000 vouchers.
Earlier this year, the NFRN teamed up with the wholesaler to offer a buy one, get one free promotion on a range of Happy Shopper confectionery products, with vouchers distributed inside the March edition of the trade association’s magazine The Fed.
The promo included 24 Happy Shopper lines and each one offered a minimum 30% profit on return on single price-marked packs. Products included Jelly Babies, Chocolate Peanuts, Fizzy Tropical, Fruit Slices and Fruit Pastilles.
NFRN National President Stuart Reddish said: “It is great to see so many of our members have benefitted from Booker’s Happy Shopper BOGOF voucher redemption promotion.”