News UK has launched a free 12-week home delivery service for The Sun, The Times and The Sunday Times.
The Sun ran a similar deal in 2014, and this renewed offer is backed by an advertising campaign on TV, radio and in-paper, with a dedicated customer facing website DeliverMySun.co.uk.
The success of last year’s Sun campaign has prompted News UK to extend the offer to The Times and The Sunday Times readers, with the launch of DeliverMyTimes.co.uk.
At no cost to them, readers will only have to pay the cover price of their newspaper, with News UK absorbing all delivery costs for that period, valued at up to £25.
Offers for all three titles will be supported heavily via extensive in-store retail campaigns. This continued investment has seen the company build up a network of 6,500 retailers across Britain. With 40 dedicated field agents on the ground across the UK, the core focus is to help support independents and home delivery retailers by building their customer base within their local communities.
News UK Chief Marketing Officer Chris Duncan said: “This is an unrivalled investment in the independent retail network. We’ve listened carefully to our independent retailers who have told us that home delivery is plays a crucial role in building a loyal customer base. We’re very proud of our work with the independent retail channel and hope this further demonstrates our commitment to putting customers into their shops and money in their pockets.”
Readers have four delivery options to choose from – seven day, weekends only, Saturday only or Sunday only – where the cost of delivery (cost of paper not included) has been valued at £25, £10, £5 and £5 respectively for the promotional period.
Signing up is simple. Readers can visit the aforementioned websites and search for the retailer of their choice, who will deliver vouchers within 72 hours. Those vouchers are then handed into their chosen retailer alongside the remaining balance of their newspaper bill.