Nisa has launched its ‘New you starts now’ marketing campaign.
The activity runs in-store and online until January 21, tapping into the considerable number of consumers looking to adopt healthier lifestyles following the festive season. It features offers on a range of healthier or low-calorie products including vegetarian meals, water, porridges, half-price Weight Watchers ready meals and more.
The campaign is supported by a feature on Nisa’s latest consumer leaflet alongside dedicated healthy living-themed POS including window posters, shelf talkers and hanging signs.
Additionally, Nisa has launched two social media competitions to further engage consumers with the promotion and encourage them to choose healthier options. The ‘New you starts now’ competition offers the chance to win prizes including a FitBit, Love2Shop vouchers, a case of alcohol-free Heineken 0.0 and Walkers Sunbites.
A second competition encourages the public to share their healthy recipes using Heritage products on social media for the chance to see their recipe featured on the Discover Heritage page online throughout 2018.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “This campaign was designed to coincide with the annual surge in nationwide health kicks and cater for the growing trend towards healthier living, whilst helping our members to drive footfall and basket spend over this key period.
“We hope our healthy living activity will inspire confidence in shoppers that convenience doesn’t have to mean unhealthy options, but that they can actually pick up a wide variety of healthy snacks and nutritious meal solutions from their local Nisa member store.”