Green & Black’s has given its Organic tablets range a packaging update.
The new visual identity reinforces the premium chocolate brand’s commitment to ethically sourced cocoa, and high quality, delicious tasting chocolate. Moreover, the packaging refresh for five Green & Black’s Dark bars will be registered with The Vegan Society (70% Dark, 85% Dark, Ginger, Maya Gold, and Hazelnut & Currant).
The new look also showcases a category-first Chocolate Intensity Scale on pack to help consumers discover the best bar suited to their taste preference.
Susanne Nowak, Brand Manager for Green & Black’s, said: “This year, the brand will be celebrating its 30-year anniversary. Such a key milestone deserves to be marked in a Green & Black’s way – with another category first, as well as a visual brand refresh.
“The new packaging will be reflected through a broader marketing campaign, including video-on-demand, out-of-home advertising, social media and PR. Expect to see the brand’s new equity campaign, ‘Wildly. Deliciously. Organic’ brought to life in a disruptive and visually sensational way.”
For more information and tips on how to maximise chocolate tablet sales, retailers can visit deliciousdisplay.co.uk.
