Volvic Juiced is launching two new flavours, Sunny Orange and Lemonade, which are both available in 50cl and one-litre formats.
The launch is backed by the brand’s biggest ever marketing campaign, worth £1.65m. This includes TV, outdoor digital and social media activity, as well as a series of samplings.
Tom Hickton, Volvic Senior Brand Manager, said: “We are thrilled to now be the UK’s best-selling juicy water drink, and believe these new flavours and nationwide campaign will help even more consumers to discover the taste of Volvic Juiced.”
