Chilled soup brand, New Covent Garden Soup Company, has unveiled its latest marketing campaign, along with new packs, flavours and range.
Starting on November 23, the multi-channel campaign uses the tagline ‘Let’s Do Lunch Better’ and includes TV, print advertising, experiential sampling and PR activity.
It coincides with the launch of nine NPD variants, including a new health-focused range, and the reformulation of the brand’s 600g format with an easy-to-open cap.
New Covent Garden Soup Company has launched nine new flavours ahead of the winter season, including an entirely new range of Nutri-Soups. Made up of three new flavours, high in fibre, a source of protein and providing two of your ‘5 a day’, this range has been developed for consumers looking for a lunchtime option which, says the manufacturer, “is both nourishing and healthy without compromising on taste”.
All with the new easy-to-open cap, the new flavours launched across two existing ranges are: Hot & Sour Chicken, Creamy Colcannon & Ham, Mushroom & Kale Risotto, Sausage Cassoulet, Skinny Vegetable Arrabbiata, Skinny Chicken & Chickpea Tagine.
Also featuring the new cap, the Nutri-Soup range includes: Asian Souper Green, Chicken, Butternut & Barley, Buckwheat & Bean Ribolitta.
