Natural ingredients specialist The Frank Food Company is launching a range of ‘free from’ snack bars called Frank Bar. The bar has been created for ‘grab-and-go’ convenience, forecourt, supermarket, foodservice and sports retail customers. It is anticipated to take a share of the £2bn take-home snack market, which is growing 8.3% year on year.
Richard Wilson, MD at the Frank Food Company said: “The Frank Bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good, has natural unadulterated ingredients and which fills them up.
Wilson says that the “gimmick free” bar uses certain exclusive ingredients and comes with one of the lowest calorie contents in the sector as well as being high in fibre and a source of protein.
The bar is described as having a cakey fudge-like texture combined with a rich and indulgent taste. Frank is available in five flavours: Double Chocolate, Strawberry & Chocolate, Blueberry & Chocolate, Oat & Chocolate and Orange & Chocolate.
