Bassetts Jelly Babies has rolled out a new Berry Mix variant.
Designed for sharing, the new 190g packs rrp at £1.52 and contain blackcurrant, raspberry and strawberry flavours of Jelly Baby. As with the original variant, Berry Mix contains fruit juice and is made with natural colours and flavours.
The brand aims to attract new families and younger consumers to the category with the line extension.
Pippa Lewis, Candy Brand Manager at Mondelēz International, commented: “We often hear of our consumers identifying their favourite flavours and are delighted to launch a bag of just Berry flavours.”
