Halal cooked meats brand Najma has launched its first TV advert as part of a £300,000 marketing investment targeting England’s back-to-school period.
The campaign focuses on the everyday ritual of parents placing notes in their children’s lunchboxes.
The TV advert is being supported by out of home advertising near stores stocking the range, mosques and areas with large Muslim populations. The activity is also backed by YouTube, TikTok and Meta advertising, with influencer partnerships and experiential activity planned later in the year.
The campaign follows a recent packaging redesign and aims to build awareness of the brand among Muslim families during one of the busiest lunchbox-shopping periods of the year.
Najma’s range includes 28 products spanning chicken and turkey slices, breaded chicken fillets, pizza toppings and tapas-style meat selections.
The brand has listings with Booker and Bestway.
