Pilgrim’s Europe is investing in Mattessons as part of a plan to attract more shoppers and support future growth.
The first phase of the investment is a refreshed look across the Mattessons portfolio, with new packaging rolling out now.
Smoked Pork Sausages and Hot Dogs will be the first products to feature the new design, which includes a more prominent Mattessons logo, bold colourways and dish photography.
The updated packaging is designed to improve standout in the cooked meats fixture, bring greater consistency across the range and encourage shoppers to use Mattessons products across more meal occasions.
The packaging refresh forms part of a broader plan for the brand, with further investment planned across product innovation, communications and shopper activity.
Pilgrim’s Europe said it aims to introduce Mattessons to more consumers and make it a key growth driver alongside Richmond and Fridge Raiders.
The investment comes as cooked meats usage continues to move beyond traditional lunch occasions, with evening meal share up 24% compared with 2022.
Mattessons is worth more than £32m and is the bestselling brand in both Turkey Rashers and Smoked Sausages.
