To celebrate 25 years of the Black and White brand, Müller Wiseman Dairies has launched an new promotion to help retailers engage with their local communities.
‘I Love My Pint Sized Local Team’ will invite shoppers to nominate a local pint-sized team (for kids up to the age of 11) to receive a brand new fully-branded sports kit or equipment worth £300, courtesy of Müller Wiseman Dairies. Consumers can fill in forms available in store and hand them back to their local retailer, or complete an application online, and Müller Wiseman Dairies will kit-out the winning teams up and down Great Britain.
The activity will feature both an exciting on pack design and in-store promotion materials customers can utilise around the store to boost shopper engagement, and help create an element of theatre at the chiller and at point of sale.
Dan Howell, Müller Wiseman Dairies’ Commercial Director, commented: “We know that local retailers are at the heart of communities across the country and we want to help our customers play an active part in their neighbourhoods. The ‘I Love My Pint Sized Local Team’ promotion will encourage consumers into store to submit nominations for a local sports team of youngsters in need of a new kit or equipment.
“We’re committed as community champions, and this activity will create some in-store theatre, excitement and buzz around the chiller and at the till – all in celebration of 25 years of our iconic Black and White milk brand.”
Müller Wiseman Dairies’ Black and White brand milk has been helping retail customers meet the increasing consumer-led demand for Produce with Provenance for the past 25 years, and the brand is now worth over £112m, proving consumers can’t get enough of the Black and White stuff.
‘I Love My Pint Sized Local Team’ winners will be selected in December. The promotion will be supported by a regional PR campaign across print media.
