Müller Rice and the National Basketball Association (NBA) are to partner up for the NBA Global Games London 2016 when the Orlando Magic play host to the Toronto Raptors at The O2 Arena in London on 14th January.
Consumers will have the opportunity to win tickets through a range of social media promotions, with Müller Rice also participating in a variety of in-arena and concourse activities. Tasty B (pictured), the grizzly rapping bear from the brand’s adverts, will also form part of the activations and will feature at the arena engaging with fans.
Aleks Vladimirov, Müller Rice Brand Manager, said: “We are delighted to announce this partnership with the NBA as it communicates perfectly our ambition, dedication and drive to succeed – something athletes in the NBA know all about!
“The Müller Rice brand has been steadily growing at 6% year on year, and sales have topped 100m pots over the last 12 months. Tasty B can’t wait to support the game in London in January!”