Müller Dairy has been announced as an official Team GB Partner by Lord Sebastian Coe at an event at the Royal Opera House in London.
Müller will have Team GB marketing rights across their brands from now until the end of 2016. Consumers will have the chance to win Team GB experiences in the build-up to the Olympics, with on pack promotions across Müller’s portfolio.
Müller will confirm athletes selected as Team Ambassadors to support the campaign shortly. The brand will also be sponsoring a programme of countrywide Team GB Live Sites, providing an array of unique experiences to fans.
Müller Dairy Managing Director Bergen Merey, said: “Working with Team GB is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition to excellence in Britain as we look ahead to Rio in 2016.”