National Lottery operator, Allwyn, has unveiled a special edition Paris 2024-themed scratchcard ahead of the Olympic and Paralympic games, which kick off this summer.
Created to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games, the card features two designs centred on each of the GB teams and has their logos emblazoned on front. The £1 Scratchcard has a top prize of £100,000 and offers five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: ‘By playing this game, you help over 1,000 elite athletes who benefit from National Lottery funding’, which appears on the front of the card.
The launch forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6,800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support GB athletes at Paris 2024 and beyond.
To make the most of the new ‘Best Gift Ever’ campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the scratchcard to join in with the Paris 2024 excitement. June will also see a ‘Best Gift Ever’ in-store takeover – featuring Playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.
National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!
“The arrival of the scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”
