Consumers of Mrs Elswood gherkins will soon find the jars easier to open following the introduction of new lid technology by brand owner Empire Bespoke Foods.
The company is set to trial new Easy Open lids on selected Mrs Elswood lines, which require only 50% of the force needed to open traditional lids.
The new lids will roll out across selected Mrs Elswood SKUs from late summer. They comprise two main parts – a central, floating panel that is vacuum sealed to the jar, and an outer ring that acts as the opening and re-closing device. The design significantly reduces the amount of torque required to open the jars, making it twice as easy to open as compared to standard twist-off lids.
From studies conducted by packaging technology specialist Eviosys, 90% of consumers said a lid that’s easier to open would influence their future purchase decisions.
