Rally driving legend Ken Block is set to feature on-packs of Monster Energy in the Coca-Cola Enterprises brand’s first ever on-pack promotion in Europe. In association with Monster athlete Ken Block, Monster Energy consumers will have the chance to win a top of the range Ford Fiesta RS WRC by purchasing the brand’s first ever limited edition can. Built to rally specifications and designed by the man himself, the top prize is worth £50,000.
Additionally, there are millions of opportunities for instant-win exclusive digital content and other branded goods. To enter the competition, all consumers need to do is log on to the Monster Energy website (www.Facebook.com/MonsterEnergy), tap in the unique code featured on each pack and if successful they will be invited to enter the competition.
Ken Block is a professional rally driver with the Monster World Rally Team and has a vast following across the world, particularly among core Monster Energy consumers. He is the man behind the world famous Gymkhana video series. With over 170 million views worldwide, his ability behind the wheel and sheer creative genius has won him countless fans all over the globe. His latest video, Gymkhana FIVE, secured 20 million views on YouTube in just one week and is 2012’s most viewed brand content video online.
Stuart Agates, Head of Energy at Coca-Cola Enterprises Ltd, comments: “With its sales continuing to soar, this is a very exciting time for the Monster brand. By combining its best-selling SKU with the phenomenon that is Ken Block, this promotion will help to drive incremental sales from loyal Monster fans as well as bringing new shoppers. Retailers can boost the sales potential of this fantastic promotion by stocking the special Monster Energy packs alongside a range of point of sale materials. Available to all accounts from the 1st October and as we’re anticipating huge interest, we suggest retailers stock up early before packs featuring the promotion run out.”