Mondelez International has expanded its sugar confectionery range with three new launches: Maynards Bassetts Tropical Fruit Mix, Sour Patch Kids Paradise Twist and Sour Patch Kids Peach.
Made with real fruit juice and non-HFSS, Maynards Bassetts Tropical Fruit Mix combines pineapple, mango, peach and passionfruit flavours in tropical-themed shapes including turtles, fish, parrots, shells and starfish. It comes in 110g packs (RSP £1.25) and 100g price-marked packs (£1 PMP).
The launch will be backed by the ‘Set the Juice Loose’ campaign running from early July to September.
Sour Patch Kids has extended its range with Paradise Twist and Peach variants following the performance of Blue Raspberry. Paradise Twist features a mix of mango, watermelon, pineapple and tropical flavours in the brand’s signature shapes, while Peach offers a vegan and halal option in peach-shaped sweets. Both flavours are available in 120g packs with an RSP of £1.40, as well as 105g packs price-marked at £1.25.
All three lines roll out nationwide from July.
