Mondelez and SLR team up to drive your confectionery sales

In a first for our dedicated video website we have teamed up with Mondelez International and Glasgow retailer Anwar Sheikh to create the first in a programme of category management videos, which will visit a number of stores across Scotland to detail how retailers can improve their confectionery sales. Filmed at Anwar’s News Plus store in Glasgow city centre, our first video examines the importance of getting the basics right and focusing on range. We also look at thehow to use promotional stock, NPD and dual siting to improve sales.

Susan Nash, Trade Communications Manager at Mondelez International commented:

“Category management is important across all categories – it helps you to make sure you are stocking the right products and merchandising them in a way that will help to maximise sales. The video we have created with SLR provides some great visual illustrations of best practice for you to use in your store, so you should watch carefully to get the most out of your range.”

To see the video, just head to

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