M&M’s packs protein

M&M's protein bars

Mars Consumer Drinks & Treats has unveiled the UK’s first ever M&M’s branded range of protein products, with the launch of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars.

Both are available in cases of 12 x 51g bars with an RSP of £2 each.

Each bar contains 15g of protein and 192 calories.

Michelle Frost, General Manager at Mars Consumer Drinks & Treats, said: “Our M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars offer shoppers brand recognition, and an unrivalled level of familiarity and trusted taste.

“This year, we have successfully introduced the Twix brand to our range of protein powders, as well as making Snickers Hi-Protein Peanut Butter a permanent SKU. We are confident that both M&M’s bars will be in similar demand and play a key role in the impact Mars continues to have on sales in the grocery and impulse sports nutrition market.”