Border Biscuits has secured a retail listing with Morrisons which will see the company’s Dark Chocolate Ginger Bar roll out across 182 supermarkets in the UK.
The deal follows £1m of private investment in the firm’s Lanark manufacturing plant, enabling a run rate of up to 500 chocolate biscuit bars a minute.
The newly launched Dark Chocolate Ginger Biscuit Bar is an evolution of Border’s best-selling Dark Chocolate Ginger and its first foray into the fast-growing ‘snack bar’ category.
John Cunningham, Managing Director at Border Biscuits, said: “Like many food manufacturers, coronavirus has presented countless challenges for our business. To have our new Dark Chocolate Ginger Bars land in Morrisons is testament to the continued hard work and commitment of our team.”