Mentos looks to bring us all together with new sharing bags

Mentos sharing bags

Mentos has unveiled a new sharing bag format, and is backing the launch with its biggest-ever marketing campaign, based around the theme of bringing people together.

The campaign, which cost more than £2.3m, sees a new TV advert running nationally alongside video on demand and social media activity until the end of 2016. In addition, a parallel digital marketing push will promote the new sharing bags.

The commercial asks viewers “When did we forget to connect with each other?” and shows children as ‘Mentos Mentors’, helping adults forge new bonds by following the simple way kids connect with each other.

Claire Powley, senior brand manager for Mentos, commented: “The new TV campaign will reach millions of UK 16-34 year olds and with the extra digital support for the new sharing bags, the ‘Mentos Mentors’ campaign really will be hard to miss.”

The new sharing bags include a re-sealable sticker, making them suitable for at home or on-the-go consumption, and can be self-standing on shelf or hung from a bag rack.

Two variants are available across the grocery, convenience and wholesale channels: Mentos Mint Mix, combining Mint and Spearmint, and Mentos Fruit Mix, which include the most popular fruit flavours for UK consumers – Strawberry, Orange, Lemon, Apple and Blackcurrant.