Perfetti Van Melle has unveiled Mini Mentos: a new individually wrapped treat size format, which comes in a sharing bag designed to help retailers capitalise on portion-controlled treats.
Mini Mentos sharing bags contain 18 individually wrapped treat size rolls in four of the brand’s most popular flavours: Strawberry, Green Apple, Orange and Lemon. Suitable for vegans, each Mini Mentos tube contains 41 calories and the 214g sharing bags are being launched at a promotional RSP of £2.25.
The product brings Mentos into the fast-growing £28m bag-in-bag market [Unify, L52w to 13.06.26, All Outlets].
