Perfetti van Melle has launched Mentos Candy Cane, a new Christmas-themed limited-edition.
Multipacks (RSP £1) containing three individually-wrapped rolls are available from now until the end of the year. Each roll is filled with 14 vanilla mint-flavoured printed sweets.
Sugar confectionery is seeing a rise in popularity at Christmas time, with sales growth of £1.9m in 2019 against the previous year; the launch taps into this demand.
Sarah Elmer, Mentos Brand Manager, said: “We’re thrilled to launch Mentos Candy Cane in the UK for the first time this year. It was very popular in the States, so we are hoping we can replicate this success this side of the Atlantic.
“With Christmas starting earlier and earlier every year, and more competition amongst stores and sectors, retailers can take advantage of the surging demand for festive confectionery with this delicious limited-edition. It’s a unique, playful twist on our classic Mentos Mint that is sure to bring joy.”
For further information call 01753 442100 or visit perfettivanmelle.com.
