Confectionery brand Mentos has added a burst of berry flavour to its range with the launch of the Feeling Berry Good roll, available now across cash and carry.
The launch brings the same trio of Cherry, Blueberry and Raspberry flavours from the Feeling Berry Good sharing bag into a vegan-friendly 37.5g single roll (RSP 75p).
Support will run throughout the year via social media activity and trade‑show presence.
Perfetti Van Melle’s portfolio is worth £64m RSV, up 31% versus 2022, with 33 consecutive periods of growth. Performance has been driven by flavour‑led innovation, with Mentos generating £20m in singles.
Singles feature in 52% of baskets in symbols and independents and the launch is designed to help retailers capitalise on this opportunity, driving incremental sales through a format shoppers already over‑index on.
Berry is among the fastest‑moving flavour segments in confectionery, now worth £179m and growing 12%, with berry‑flavoured sweets accelerating at more than three times the rate of the total sweets category.
